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Seal Press (2018-11-06)
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Self-help, personal development & practical advice


21 Ways to Ignite the Power of Your Femininity for a Brighter Life and a Better World

by Connors, CatherineStanton, Amy

Feminine traits that were once disparaged as weaknesses--such as sensitivity, intuition, and feeling emotional--are reclaimed as powerful strengths that can be embraced as the keys to a happier life for everyone.

Challenging old and outdated perceptions that feminine traits are weaknesses, The Feminine Revolution revisits those characteristics to show how they are powerful assets that should be embraced rather than maligned. It argues that feminine traits have been mischaracterized as weak, fragile, diminutive, and embittered for too long, and offers a call to arms to redeem them as the superpowers and gifts that they are.

The authors, Amy Stanton and Catherine Connors, begin with a brief history of when-and-why these traits were defined as weaknesses, sharing opinions from iconic females including Marianne Williamson and Cindy Crawford. Then they offer a set of feminine principles that challenge current perceptions of feminine traits, while providing women new mindsets to reclaim those traits with confidence. The principles include counterintuitive messages, including:

Take things hard. Women feel things deeply, especially the hard stuff--and that's a good thing.

- Enjoy glamour. Peacocks' bright coloring and garish feathers are part of their survival strategy--similar tactics are part of our happiness strategy.
- Chit-chat. Women have been derogated for "gossip" for centuries. But what others call gossip, we call social connection.
- Emote. Never let anyone tell you to not be emotional. Express your enthusiasm, love, affection and warmth.
- Embrace your domestic side. Don't be ashamed to cultivate the beauty of your home and wrap your arms around friends and family.

With an upbeat blend of self-help and fresh analysis, The Feminine Revolution reboots femininity for the modern woman and provides her with the tools to accept and embrace her own authentic nature.

Amy Stanton is a long-time marketer and brand-builder currently running a marketing and PR agency with a large focus on brands targeted at and built by women. Previously, she was the CMO of Martha Stewart Living Omnimedia. She is a frequent speaker on the topics of women, sports, branding, and entrepreneurship. She lives in Venice, California. Catherine Connors is the co-founder and CCO of Maverick, a network for girls and young women. She's the former Editor in Chief of Babble and head of content for Disney Interactive's Women and Family portfolio. She has been featured in media like The New York Times, CNN, NPR, and Good Morning America. She lives in Los Angeles.

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How to Use Your Emotions For Power | Amy Stanton & Catherine Connors on Women of Impact

Quote: YouTube

Women's Unique Traits Make Them Powerful, Author Says...

Quote: Your Mark on the World, podcast

The Feminine Revolution [shows us how to] reclaim the true power of "feminine" traits like emotional attunement and social connection.

Review: People

Radically subversive-and illuminating.... I have my own advice for you: Be more wild. Dance more. Use as many exclamation points as possible. And grab a copy of The Feminine Revolution today, right after you hit "send."

Review: Ms Magazine

ICYMI: Good Morning America featured The Feminine Revolution on 12/18

Quote: Good Morning America

original piece by Amy about finding inspiration at work, featuring book

Quote: Thrive Global

I'd love for my daughter to grow up in a world where the men and women in her life support her and in which she won't have to sacrifice her femininity for the expense of her success. The Feminine Revolution is a beautiful exploration of that idea and can help lay the groundwork for that future

Quote: Justin Baldoni, actor, filmmaker, and public speaker

This new book recasts female attributes in an empowering light.

Review: Cosmopolitan

Nothing could be a more critical conversation than the one women are engaged in now, trying to connect our femininity with our power in a way that delivers us to our highest selves. Kudos to Amy Stanton and Catherine Connors for exploring issues - often hidden, sometimes painful - that pave the way to genuine deliverance from the forces that hold us back.

Quote: Marianne Williamson, New York Times best-selling author

Author Amy Stanton was a guest on the KTLA Morning News (Los Angeles)

Quote: KTLA

Authors Amy Stanton and Catherine Connors share the history behind why values linked to femininity may have been considered "weak," and illustrate why these traits today can be your leadership superpowers.

Review: Forbes

Connors and Stanton explore the gifts of femininity in their new book, The Feminine Revolution: 21 Ways to Ignite the Power of Your Femininity for a Brighter Life and a Better World. Chapter by chapter, they dare women to be emotional, own their intuition, and show their weaknesses. As the title implies, "Tapping into your femininity in a meaningful way can truly change your life," says Stanton....

Quote: Social Entrepreneurship

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