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Portfolio (2019-06-11)
Aktuelles Material
MS: Final Edited
Originalsprache
English
Themas
Political economy
ZURÜCK

START AT THE END

How to Build Products that Create Change

by Wallaert, Matt

Nudge meets Hooked in this practical approach to designing products and services that change behavior, from what we buy to how we work.

Deciding what to create at modern companies often looks like an episode of Mad Men: People throw ideas around until one sounds sexy enough to execute, and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and that won't help them be happier and healthier.

START AT THE END offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap.

Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Dissecting the success behind companies and products as varied as Uber or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live.

START AT THE END is an essential roadmap for building products that matter and changing behavior for the better.

Matt Wallaert is a behavioral scientist and entrepreneur working at the intersection of technology and human behavior, designing products and programs that help people live happier, healthier lives. After leaving academia to build and sell several successful startups, he became Microsoft's Behavioral Scientist and a director at Microsoft Ventures. He is now the Chief Behavioral Officer at Clover Health, a Medicare Advantage plan changing the model of insurance by bending the risk curve with behavioral change. He speaks frequently on the science of product design and continues to build side projects designed to change behaviors around social inequities.

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Weblink:
mattwallaert.com

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